27 Nov 2017

Mindshare & Project Agora «push» Video Advertising effectiveness to its limits

Mindshare & Project Agora “said hi” to Vodafone’s new brand campaign in a unique video – impressive way.

The companies worked together to make effective use of Project Agora’s wide reach in Greece and the sharp audience targeting, with innovative mobile & desktop Video Formats, such as: Gravity, Vertigo and Immersive.

For the first time in a programmatic campaign, an Immersive and fully Interactive Video Full Screen format was utilized in Greece, to maximize engagement and Ad Recall.

This multi layered campaign which is going to run for the whole Q4 has already exceeded its reach, viewability and audience engagement KPIs.

See Project Agora’s unique Gallery of Impressive Video Formats here.

Comments

Related News

03 Apr 2018

Project Agora enhances Magic InArticle Video, offering greater control to advertisers and an improved user experience

Project Agora, the leading native advertising marketplace across CE, SE Europe and MENA announced today the roll out of its upgraded Magic InArticle Video ad format. Integrated with more than 500 publishers in the region, Magic InArticle Video, is an innovative proprietary native video ad-format, placed into the heart of consumer attention, the

READ MORE

15 Jan 2018

Project Agora is fighting the Brand Safety war in CEEMEA with 100% ads.txt compliance

Project Agora, the leading network of native advertising publisher marketplaces across CE, SE Europe and MENA, committed to ensure the highest brand safety standards, announced today that it is fully compliant with the ads.txt initiative. Ads.txt is an initiative launched by IAB, which helps prevent bad actors from tricking buyers into purchasi

READ MORE

27 Nov 2017

Mindshare & Project Agora «push» Video Advertising effectiveness to its limits

Mindshare & Project Agora “said hi” to Vodafone’s new brand campaign in a unique video – impressive way. The companies worked together to make effective use of Project Agora’s wide reach in Greece and the sharp audience targeting, with innovative mobile & desktop Video Formats, such as: Gravity, Vertigo and Immersive. For the

READ MORE