27 Nov 2017

Mindshare & Project Agora «push» Video Advertising effectiveness to its limits

Mindshare & Project Agora “said hi” to Vodafone’s new brand campaign in a unique video – impressive way.

The companies worked together to make effective use of Project Agora’s wide reach in Greece and the sharp audience targeting, with innovative mobile & desktop Video Formats, such as: Gravity, Vertigo and Immersive.

For the first time in a programmatic campaign, an Immersive and fully Interactive Video Full Screen format was utilized in Greece, to maximize engagement and Ad Recall.

This multi layered campaign which is going to run for the whole Q4 has already exceeded its reach, viewability and audience engagement KPIs.

See Project Agora’s unique Gallery of Impressive Video Formats here.

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