Latest News

28 Nov 2016

Project Agora turns advertising upside down

We used to think that the Internet is somehow a vast place where all kind of content waits to be discovered. And, up to a point, that was somehow true. So content discovery isn't a new phenomenon but how the readers reach to their favorite articles has changed radically in the last 10 years. In the beginning it was simple. Strong brands attra

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03 Nov 2015

Project Agora MENA

Adintop, BNC publishing, Bayt, Sarmady, Al Araby Al Jadeed, Sport360, Adline, 6 of the leading MENA digital media players, have announced their intent to launch, in collaboration with TailWind, “Project Agora MENA”, an audience driven programmatic marketplace of premium local publishers. We believe that Marketplaces will be an integral part


27 Oct 2015

Project Agora launches «Magic»

It’s no secret that video online content is becoming a bigger and bigger part of both Internet users social life, and companies marketing strategies. We are excited to present you Magic, a Project Agora proprietary innovative outstream video unit, embedded into the heart of the editorial content and where the focus of consumer attention is, c


20 Apr 2015

GroupM is looking to reset digital advertising’s balance

Happy to read that the very premise of Project Agora is becoming common practice. Private exchanges enable publishers to adapt to online advertising’s automated overhaul while keeping control over who advertises on their sites and at what price. We’re not going to lose volume, not going to lose scale, we’re going to upgrade quality.


19 Dec 2014

Adrian Motirlichie: «Project Agora creates value that is tangible & measurable»

Adrian Motirlichie, Business Development Director of TailWind in Romania, talked with about the launch of Project Agora. What follows is the english version of the interview: On December 1st, Project Agora was officially launched in Romania and Greece. What are the benefits it brings to advertisers? Adrian Motirlichie: P


01 Dec 2014

Habemus Project Agora!

TailWind, the specialized company of TDG in Programmatic Trading and Ad-Tech Solutions & Preferred Partner of AppNexus in CEEMEA, announces the launch of Project Agora in Greece & Romania, in collaboration with some of the leading local publishers and broadcasters. Project Agora is a brand-safe advertising marketplace with premium inv