Project Agora enhances Magic InArticle Video, offering greater control to advertisers and an improved user experience
Integrated with more than 500 publishers in the region, Magic InArticle Video, is an innovative proprietary native video ad-format, placed into the heart of consumer attention, the publisher article, to create an engaging experience with the Brands.
The evolution to a Vpaid standard expands the Advertiser's capability to buy via the vast majority of DSPs (e.g. Appnexus, DBM, Sizmek etc.) and measure the effectiveness through 3d party auditing platforms such as Doubleverify, Moat and Sizmek.
It also comes with an enhanced ad experience for consumers fully aligned with the new ad standards of IAB and the Coalition for Better Ads.
To find out more about Project Agora and the Magic InArticle Video, feel free to contact us.