03 Apr 2018

Project Agora enhances Magic InArticle Video, offering greater control to advertisers and an improved user experience

Project Agora, the leading native advertising marketplace across CE, SE Europe and MENA announced today the roll out of its upgraded Magic InArticle Video ad format.

Integrated with more than 500 publishers in the region, Magic InArticle Video, is an innovative proprietary native video ad-format, placed into the heart of consumer attention, the publisher article, to create an engaging experience with the Brands.

The evolution to a Vpaid standard expands the Advertiser's capability to buy via the vast majority of DSPs (e.g. Appnexus, DBM, Sizmek etc.) and measure the effectiveness through 3d party auditing platforms such as Doubleverify, Moat and Sizmek.

It also comes with an enhanced ad experience for consumers fully aligned with the new ad standards of IAB and the Coalition for Better Ads.

To find out more about Project Agora and the Magic InArticle Video, feel free to contact us.

Comments

Related News

03 Jul 2018

Project Agora: 3 years Breaking Frontiers

A few months ago, we turned 3 years old… and what 3 years these have been. Project Agora was created with the aim to bring laissez faire in advertising by creating trusted local ad marketplaces that add value to advertisers, while protecting the interests of local publishers. Since then we have evolved into a yield operating system for p

READ MORE

03 Apr 2018

Project Agora enhances Magic InArticle Video, offering greater control to advertisers and an improved user experience

Project Agora, the leading native advertising marketplace across CE, SE Europe and MENA announced today the roll out of its upgraded Magic InArticle Video ad format. Integrated with more than 500 publishers in the region, Magic InArticle Video, is an innovative proprietary native video ad-format, placed into the heart of consumer attention, the

READ MORE

15 Jan 2018

Project Agora is fighting the Brand Safety war in CEEMEA with 100% ads.txt compliance

Project Agora, the leading network of native advertising publisher marketplaces across CE, SE Europe and MENA, committed to ensure the highest brand safety standards, announced today that it is fully compliant with the ads.txt initiative. Ads.txt is an initiative launched by IAB, which helps prevent bad actors from tricking buyers into purchasi

READ MORE