Project Agora is fighting the Brand Safety war in CEEMEA with 100% ads.txt compliance
Ads.txt is an initiative launched by IAB, which helps prevent bad actors from tricking buyers into purchasing fake impressions and allows publishers to declare companies who are authorized to sell their digital inventory.
The creation of a public record of Authorized Digital Sellers will help prevent counterfeit inventory and improve transparency across the whole programmatic advertising ecosystem. Already a number of demand sided programmatic platforms have declared they will block all unauthorized ads.txt domains.
« We believe in 100% brand safe ecosystem, where advertisers and publishers can transact in a fair and transparent way. As such we are one of the first companies in the region to become fully compliant with the ads.txt initiative. Project Agora will continue to invest in solutions that protect the interests of our partners and increase faith in the programmatic advertising ecosystem. » said Alex Karageorgis, Chief Revenue Officer of Project Agora.