18 Apr 2016

Project Agora is now spreading its Magic on Mobile too!

In today’s digital era, consumers of all types, from young parents, to luxury shoppers & sports fans have one thing in common, they’re always on mobile devices.

Research findings nowadays, tend to focus on how consumers turn more to their mobiles, for news or social, rather than desktop.

The total digital media usage has nearly tripled since 2010, and since 2013 it’s up 35%, with smartphone having grown 78% and contributing to 92% of the total increase in time spent.

Mobile now represents 65% of digital media time, while the desktop is becoming a "secondary touch point" for an increasing number of digital users.1

In parallel with the mobile frenzy, video consumption is growing rapidly while being also a great medium for Brand Story Telling. According to eMarketer 77% of Agencies and 70% of Advertisers consider out-stream video ads to be the most important video ad format.1

Leading the trends, we are happy to announce that Magic In-Article Video is now offered for exclusive Mobile Use. As of today, Advertisers from Greece, Romania, Hungary and MENA can reach consumers with a “Mobile First” approach.

Launched in November 2015, Magic In-Article Video is a proprietary, innovative programmatic native outstream video ad-format, placed into the heart of consumer attention –the article. The format is already rolled out across our 384 website partners.

Magic In-Article Video in Mobile offers new capabilities for exclusive mobile use, demonstrating more interactive ways to effectively excite and engage the modern viewers, while tracking consumer response with a variety of performance video metrics.



We live in a multiscreen world where video consumption is growing rapidly, mainly driven by mobile usage. Magic InArticle Video Ad Format, is now fully responsive across screens and introduces unique Mobile features. The combination of Project Agora Audiences and Magic In-Article Video Ad Format, provides advertisers the opportunity to reach the consumers that matter, when the time, device and context are right. Regardless of Desktop or Mobile, Brands can now engage with consumers in an impactful and powerful way! said Thomai Gklarou-Stavropoulou, Tailwind’s International Product Director.

Want to experience this new «Magic»? See demo here.

To find out more on the new Magic In-Article Video mobile & desktop or on more Project Agora, feel free to contact the Magicians of Project Agora.

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1. comScore, 2016, US Cross-Platform Future in Focus

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