06 May 2019

Stop making ads. Start telling stories!

Project Agora brings New Rules of Ad Engagement!

Project Agora launches Magic Flip and Magic Quiz, two new, exclusive ad-experiences. Magic Flip and Magic Quiz come in a Cost per Engagement (CPE) pricing model challenging traditional online advertising to encourage brands to stop making mass, static ads and start telling stories in a way that is fun, engaging and personalized.

Magic Flip is a “snacking” storytelling experience that can be used to educate on a brand’s key messaging. This format brings interactivity to communication by enabling to surprise and delight users, who flip to reveal and uncover more information. Magic Flip offers the option to fully leverage the power of the experience by closing with a powerful 6” Video Ad, maximizing top of mind awareness and message recall.

Magic Quiz helps brands tell a compelling story and interact with users in a more personalized way. This format enhances memorability, increases message association and generates leads. The data collected via the quiz’s questions are a valuable source of insights for brands to re-engage and micro-segment audiences.

Magic Flip and Magic Quiz’s storytelling capabilities at scale are offered via Project Agora’s exclusive collaboration with branded storytelling leader Playbuzz. Combined with Project Agora’s sharp targeting and premium publishers, brands can cut through the noise and effectively reach their audience across screens.

Get an actual taste of the two new formats with our demo.

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