19 Oct 2016

Taboola signs exclusive partnership with TDG, to grow native advertising in CE / SE Europe

Taboola, the world’s leading discovery platform, today announced its exclusive partnership with TDG, the leading Media & Ad-Tech player in Central Eastern, South Eastern Europe & MENA.

The collaboration integrates Taboola’s existing platform with TDG’s network of locally operated websites in CE and SE Europe with the first countries to launch being Cyprus, Greece and Romania. The deal makes TDG the go to point for local advertisers looking to expand into native advertising.

Leading marketers and publishers around the world use Taboola’s discovery platform to help distribute their content and monetize their traffic. Powered by predictive algorithmic technology, Taboola delivers personalized content recommendations on some of the most innovative sites around the web through high-impact placements alongside editorial, across all devices.

The partnership marks an important stepping stone for content recommendation, as Taboola brings its technology to two of the fastest growing and relatively untapped regions in the world.

Content discovery represents a paradigm shift in the way consumers are finding and consuming content (branded or not) today and Taboola has been leading this change,” said Odysseas Ntotsikas, TDG’s Managing Director and Founder. “We are very excited to see publishers, advertisers and advertising agencies in CE and SE Europe embracing the change and start distributing and monetizing their content in a native way that brings results”.

In the “Attention Economy” it’s more important than ever before to give brands and publishers a strategy outside of the walled garden platforms to grow their audiences.” said Adam Singolda, Founder & CEO, Taboola. “The competition for users’ attention is fierce, and there is a big opportunity to empower consumers with the ability to discover new content. We are humbled and honored to bring our technology to a new market, where together we can pave the way for a future that is more personalized.”

poza-taboola-2

Comments

Related News

03 Apr 2018

Project Agora enhances Magic InArticle Video, offering greater control to advertisers and an improved user experience

Project Agora, the leading native advertising marketplace across CE, SE Europe and MENA announced today the roll out of its upgraded Magic InArticle Video ad format. Integrated with more than 500 publishers in the region, Magic InArticle Video, is an innovative proprietary native video ad-format, placed into the heart of consumer attention, the

READ MORE

15 Jan 2018

Project Agora is fighting the Brand Safety war in CEEMEA with 100% ads.txt compliance

Project Agora, the leading network of native advertising publisher marketplaces across CE, SE Europe and MENA, committed to ensure the highest brand safety standards, announced today that it is fully compliant with the ads.txt initiative. Ads.txt is an initiative launched by IAB, which helps prevent bad actors from tricking buyers into purchasi

READ MORE

27 Nov 2017

Mindshare & Project Agora «push» Video Advertising effectiveness to its limits

Mindshare & Project Agora “said hi” to Vodafone’s new brand campaign in a unique video – impressive way. The companies worked together to make effective use of Project Agora’s wide reach in Greece and the sharp audience targeting, with innovative mobile & desktop Video Formats, such as: Gravity, Vertigo and Immersive. For the

READ MORE