19 Oct 2016

Taboola signs exclusive partnership with TDG, to grow native advertising in CE / SE Europe

Taboola, the world’s leading discovery platform, today announced its exclusive partnership with TDG, the leading Media & Ad-Tech player in Central Eastern, South Eastern Europe & MENA.

The collaboration integrates Taboola’s existing platform with TDG’s network of locally operated websites in CE and SE Europe with the first countries to launch being Cyprus, Greece and Romania. The deal makes TDG the go to point for local advertisers looking to expand into native advertising.

Leading marketers and publishers around the world use Taboola’s discovery platform to help distribute their content and monetize their traffic. Powered by predictive algorithmic technology, Taboola delivers personalized content recommendations on some of the most innovative sites around the web through high-impact placements alongside editorial, across all devices.

The partnership marks an important stepping stone for content recommendation, as Taboola brings its technology to two of the fastest growing and relatively untapped regions in the world.

Content discovery represents a paradigm shift in the way consumers are finding and consuming content (branded or not) today and Taboola has been leading this change,” said Odysseas Ntotsikas, TDG’s Managing Director and Founder. “We are very excited to see publishers, advertisers and advertising agencies in CE and SE Europe embracing the change and start distributing and monetizing their content in a native way that brings results”.

In the “Attention Economy” it’s more important than ever before to give brands and publishers a strategy outside of the walled garden platforms to grow their audiences.” said Adam Singolda, Founder & CEO, Taboola. “The competition for users’ attention is fierce, and there is a big opportunity to empower consumers with the ability to discover new content. We are humbled and honored to bring our technology to a new market, where together we can pave the way for a future that is more personalized.”

poza-taboola-2

Comments

Related News

28 Nov 2016

Project Agora turns advertising upside down

We used to think that the Internet is somehow a vast place where all kind of content waits to be discovered. And, up to a point, that was somehow true. So content discovery isn't a new phenomenon but how the readers reach to their favorite articles has changed radically in the last 10 years. In the beginning it was simple. Strong brands attra

READ MORE

31 Oct 2016

Rediscovering Advertising in Real Time Advertising.

Being a parent can sometimes be hard. You walk home after a long day proudly holding your twin boys’ first“real” bicycles. After 5 long minutes instead of cries of joy, anticipation and gratitude you hear your two little devils say: « Dad those bicycles are not fun, they are not supposed to be games and they are so hard to master. »

READ MORE

28 Oct 2016

Happy e-mail day! ;) Project Agora celebrates an anniversary you probably never knew of...

We live in times when almost every day a tech company is bragging with some breakthrough discovery designed to bring us closer to the future. It's unthinkable to live without emails and social media, not to talk about our smart phones. But the truth is that all these routines don't have such a long history. And it all started back in 1969, Oc

READ MORE